Target Billboard to Bags

Four emerging New York artists turned a 9-faced billboard in Times Square into a piece of art. On Target.com consumers could purchase a tiny square of the billboard for $29.99. These pieces were then recycled into tote bags for Anna Sui’s line for Target. The bags sold out instantly.

Target Billboard to Bags | Campaign Video
Target Billboard to Bags | 9 Face Billboard #
Target Billboard to Bags | Anna Sui tote bags #