Virgin Mobile Blinkwashing

A digital led installment for our “Retrain Your Brain campaign”. We decided to get deeper inside people’s minds. Asking the question, are you in control of the message or is the message in control of you? Blinkwashing is an interactive YouTube experience that contains a multitude of videos, each repeating the same script. When the viewer blinks, the player reacts, randomly choosing another video that picks up precisely where the last one left off.