The CLAW™ SAVER

White Claw fans started using our flavors as inspiration for their nail designs, and posting on social media. However, we also saw people talking about struggling to open their cans without chipping their nails. So we invented the CLAW™ Saver - a first of its kind device to help crack open a White Claw while protecting your own beautiful claws. We extended the idea with a line of nail polish infused with with the ultimate hardcore nail hardening formula - in partnership with Nails.INC. Each color in the line matched our fans favorite flavors.The Internet’s reaction and media coverage was electric with 600 million earned impressions in two days, 356K influencer impressions in 2 hours and over a hundred media hits at launch.

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