x Reading is Fundamental
Book People Unite
Founded in 1966, Reading Is Fundamental (RIF) is the leading voice for children’s literacy in the US.
In 2011 they lost government funding - which had been the majority of their revenue.
Our mission and challenge was to help save RIF. We set out to reinvent the brand and capture the imagination of a new generation - in hopes to reinvigorate awareness and spark new channels of private funding.
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