x Reading is Fundamental
Book People Unite
Founded in 1966, Reading Is Fundamental (RIF) is the leading voice for children’s literacy in the US.
In 2011 they lost government funding - which had been the majority of their revenue.
Our mission and challenge was to help save RIF. We set out to reinvent the brand and capture the imagination of a new generation - in hopes to reinvigorate awareness and spark new channels of private funding.
All Projects
OscarProject type
Angelica GarciaProject type
Virgin MobileProject type
Google NestFilm
ChromebookFIlm
ChromebookFilm
Virgin MobileInteractive
B-ReelInteractive Website
Burger KingProject type
White Pike WhiskeyBranding
Riley RoseOOH Campaign
Google PixelFIlm
New BalanceProject type
Sour Patch KidsProject type
HurleyProject type
Google PixelFilm
ReebokFilm
Young Guns InternationalCampaign
Hudson Highlands Fjord TrailCampaign
eMusicCampaign
MINI CooperFilm
MINI CooperCampaign
New BalanceCampaign
TargetCampaign
Google AIFilm
Tito's Handmade VodkaProject type
Miller LiteCampaign
ReebokCampaign
LGInteractive
Matthew E. WhiteProject type
Google Pixel 5AProject type
Arts & LettersSwag
Mike's Hard LemonadeProject type
CLAW™ BAGFIlm
CLAW ™ SaverProject type
MakeWarMusic Video
Diablo IVexperimental
BrandcenterCampaign
CLAW O' Clockactivation design
Jed Grossman © 2021
Jed Grossman © 2021