x Reading is Fundamental

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Book People Unite

Founded in 1966, Reading Is Fundamental (RIF) is the leading voice for children’s literacy in the US.

In 2011 they lost government funding - which had been the majority of their revenue.

Our mission and challenge was to help save RIF.  We set out to reinvent the brand and capture the imagination of a new generation -  in hopes to reinvigorate awareness and spark new channels of private funding.

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