x Tito's Handmade Vodka
Tito's in a Can*
In a time when every spirits brand was launching a hard seltzer, Tito’s Handmade Vodka knew it wasn’t every spirits brand. So that’s why we didn’t help them launch a canned seltzer. We helped them launch an empty can, Tito’s in a Can*, a limited-edition, 16-ounce, double-steel-walled, insulated, refillable can so Tito’s drinkers can make their own, better-quality seltzers.
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Jed Grossman © 2021
Jed Grossman © 2021