x MINI Cooper

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The Milk Run

Owning a MINI Cooper often feels like being part of a club. We celebrated that notion by creating a body of work centered around MINI drivers. With each execution, we invited  drivers to think about their experience with their vehicles differently, with tongue in cheek opportunities to have fun on a drive, or...Motor, as we would say. 

This execution celebrates the age old chore of running to pick up some milk as an excuse to hit the asphalt. It lived as a cardboard print insert that transformed into an empty milk carton. The copy on the insert reads:

Let’s run out of milk. Let's run out of bread. Let's run out of t.p. Let's run out of anything so we can run out to the corner and back. Let's just never run out of gas. LET'S MOTOR.

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