x New Balance
NB 365
The first global campaign for New Balance Lifestyle - we helped transform these classic runners and dad’s favorite BBQ shoe into an experimental cultural icon .
It’s hard to imagine but NB 365 was the world’s first audio/visual alarm clock. We created a campaign centered around 365 unique films and arguably built the first 3rd party alarm clock app for iPhone - fresh digital content, special shoe drops (some of which we designed) and other surprises were delivered within the app for an entire year.
All Projects
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MINI CooperCampaign
New BalanceCampaign
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CLAW ™ SaverProject type
MakeWarMusic Video
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Jed Grossman © 2021
Jed Grossman © 2021