Enter the Footmosphere

Style starts with the shoe. They work from the ground up to help you plant your connection, identity and perspective to everything else. So we created a brand world that tied the Ventilator to a mystical level of the earth’s atmosphere called the Footmosphere – a graphical device that communicated maintaining historic style while still staying cool on your feet.

We introduced this visual world through a number of communications channels as well as a new arbiter of cool: Kendrick Lamar.

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