CLAW O' CLock

White Claw fans use the term "White Claw O'Clock to ignite social drinking occasions. We used that momentum to create the first ever brand activation at Coachella Music Festival. 

We created a giant flip clock that serves as a mezmiring installation and counted down to CLAW O’Clock moments- Each countdown unlocked a spontanious and new experience within our space from private surprise performances from CharliXCX and Grammy award winning artist Bebe Rexha. Surprise interactive DJ set from cult-favorite SG Lewis, and TikTok sensation Kenya Grace. 42 crazy drops happened over the durration of the festival for anyone inside when we hit zero within each countdown. 

Our goal was to give festival goers surprise memories, adding excitment to their time at Coachella. 

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